How we make money.
Most people in this corner of the internet bury this on a terms page and hope you don’t read it. We’d rather put it in the menu. Here’s exactly how the lights stay on — and the long list of ways we’ve decided they won’t.
Two things. That’s the whole shop.
£249 / £499 one-time · two tiers
The full training: the method, the drills, the tools. One payment, yours to keep. The £499 tier adds the live cohort calls, the private community and the printed journal — same rigour, more support.
£150–300 per session · limited
Direct work on your specific execution leak. Kept deliberately small so the work is actually the work — not a queue. Billed per session; stop whenever you like.
The lines we won’t cross for money.
Not a marketing promise — a business model. If any of these ever appear here, you’re owed an explanation.
Signals or trade tips
We will never tell you what to buy or sell. That’s not education, it’s a leash — and it’s the opposite of what we’re training you to build.
Broker affiliate links or kickbacks
No “recommended broker” banners, no rev-share for sending you somewhere risky. Our incentive is that the training works, full stop.
Your data
We don’t sell, rent, or 'partner-share' your email, your quiz answers, or your behaviour. See Privacy — it’s boringly short on purpose.
P&L dreams
No profit promises, no screenshots of someone’s account, no “six figures from your sofa”. Trading involves real risk of loss. We train the mind, not the myth.
How our claims are graded
Every claim we make about the science is graded and sourced. If a finding is strong, we say so; if it’s debated or thin, we say that too — out loud, not in a footnote. You can check the working.
Refunds, in plain English
If the course isn’t for you, tell us and we’ll make it right — no maze, no retention gauntlet, no "are you sure?" five times. Coaching is billed per session, so you’re never locked in. The binding version lives in our Terms; this is just the honest summary.
Educational example about psychology and process — not financial advice, not a recommendation, and not a suggestion to trade anything.